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【专栏】除了金钱，众筹还能为你提供哪些帮助？

爱有财资讯 · 零壹财经 2015-11-26 10:10:18 阅读：5627

关键词：众筹

作者： Barry James | 译者：潘璠 | 原文： CROWDFUND INSIDER | 来源：未央网众筹以非传统的投资方式为创业企业吸引到了更多的资金，但是它为企业带来的益处却远远不止这一点。比如在“2015年众筹周活动”系列视频中，Twintangi...

作者： Barry James | 译者：潘璠 | 原文： CROWDFUND INSIDER | 来源：未央网

众筹以非传统的投资方式为创业企业吸引到了更多的资金，但是它为企业带来的益处却远远不止这一点。比如在“2015年众筹周活动”系列视频中，Twintangibles管理咨询和众筹专家Tim Wright就我们罗列了众筹为企业带来的其他五点帮助：

验证创业想法：通过众筹，这些潜在的产品用户可以帮助你验证一下自己的创业想法。你得到的不仅是肯定，可能还会收获一些意外的帮助或者额外的信息补充。

协助项目宣传：那些认可你项目的人不仅会是最终产品的忠实用户，还会协助你进行项目宣传。这就是众筹的运作原理，这也是一笔可贵的资源。

提供定价参考：一般一个新产品上市时，最困难的事情就是定价了。传统的方式处理有很多，不过众筹能让这个过程变得更加迅速有效，让你及时了解市场对价位的反馈。尤其在推出创新产品的时候，这个方法格外好用。

提升项目名气：要众筹就得广泛地发布消息，而项目知名度在这一过程中的提升也会产生不小的价值。

加快审查进度：如果要发起一个众筹活动，你就得面对严格的项目要求和巨大的期望。它会逼着你将原本推迟到另一天的工作提前做完，比如审查企业、审查项目、了解市场和营销、确保信息发布通畅、构建所需社会关系资本等等——所有这一切我们认为我们应该做的，但可能永远不会马上去做的事情。

在一个众筹活动中，以上所有步骤都要同步进行。所以无论对你的企业、项目还是创业精神来说，众筹都是一个不可多得的历练机会。

无论是Kickstarter 和Indiegogo这样的回报性众筹，还是股权众筹，Tim总结的这些经验都适用。

We asked for short, snappy, helpful video for Crowdfunding Week 2015 and the shortest, snappiest and most helpful of these (so far anyway) is from management consultant and Crowdfunding expert Tim Wright of twintangibles. Here’s my summary of what he has to say:

Crowdfunding is great not just because it’s bringing more funding into entrepreneurship, projects and campaigns of all sort and that money can be a different character to traditional kinds of funding… but also:

Validation: Running a successful campaign validates the nature of your project with the people who are likely to be the consumers of the goods or services you’re putting out there. They’re the people saying to you “this is a good idea”., supporting you, telling you something you didn’t know before.You can take that validation and say “look, it’s not just me that thinks this is a good idea, there’s a whole stack of people out there that say it’s a great idea”

Advocacy: Amongst the people who are validating are those who’ll cleave to it, they think it’s a great idea and become advocates for you, they reach out for you. That’s how Crowdfunding works and it’s a really very powerful and useful asset to have.

Price Points: If you’re taking a new product to market any circumstance one of the most difficult things to understand in any circumstance is what is the appropriate price-point. There are all sorts of ways of approaching this in the traditional manner but crowdfunding provides and extraordinarily powerful and quick way of establishing what the market will stand for your goods or services… which is incredibly useful, especially if this is innovative.

Visibility: The process means that you have to get the message out there in all sorts of contexts and the visibility you gain is of immense value.

Rigour, Self Scrutiny & Due-Diligence: If you run a crowdfunding campaign it is demanding and places tremendous expectations on you. You have to get this right so it makes you do the stuff that you keep putting off to another day: Looking at your business, looking at your project, understanding your market and marketing, getting your messaging right, structuring all your social and relationship capital. All the stuff that we think we should do but probably never get around to.

You are doing all this all at the same time as raising money – all in one operation or campaign. So the process of running a Crowdfunding campaign is an incredibly good thing to do – for your business, your project and for your entrepreneurship.

Tim provides an excellent summary and many of lessons apply equally to equity crowdfunding as to Kickstart/Indiegogo style rewards crowdfunding.

本文仅代表作者观点，不代表零壹财经立场。

本文系作者授权零壹财经发表，未经许可，不得转载。

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